Samsung is reportedly getting ready to launch its foldable phone early next year. The company previously confirmed its plans for a foldable phone earlier this year, and it’s looking to launch the new foldable phone in early 2019 to help boost its handset business.

The foldable phone, internally known as Winner, includes a 7-inch foldable screen, reports the WSJ. When folded, the device includes a smaller “display bar” on the front, allowing users to use the device like a phone. When fully opened, the device can essentially be used as a small tablet. Samsung’s new Winner phone will be the third flagship for the firm, joining the existing Galaxy S and Galaxy Note lines.

Samsung will be one of the first big manufacturers to build a foldable phone. The company knows the product won’t be a big seller right off the bat, and it will be rolling it out in specific markets in different phases. A larger, commercial debut is expected for the second half of 2019. The smartphone giant could first focus on gamers for the phone, according to WSJ. It could end up costing more than $1,500 because of the expensive foldable display as well as the bigger battery and more powerful processors required to power the entire device. Samsung is even concerned about potential overheating, which makes a lot of sense as it definitely doesn’t want to go through the Note 7 debacle all over again.

Samsung’s foldable phone could pave the way for the firm’s next-gen smartphones. With the disappointing Galaxy 9 sales, the company executives are pushing for a new product that will ensure a long-term boost in demand for its handset business, with the project being one of its top priorities at the moment.

When Samsung’s Winner phone launches, it will be the first mainstream phone with a foldable display. Microsoft has also been working on a similar device known as Andromeda, though that product is allegedly going through significant changes at the moment. It’s highly likely Samsung will beat Microsoft to the punch, undercutting Redmond’s Andromeda, possibly making it a huge failure.

Tagged with Andromeda, Galaxy S9, Galaxy Winner, Samsung, Winner