Roku announced last night that it ended 2022 with over 70 million active accounts, up 10 million accounts year-over-year.

“As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today,” Roku founder and CEO Anthony Wood said. “Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year.”

Tied to this, the Roku Channel is now one of the top five channels on the platform by active account reach and streaming hour engagement, the firm says. In addition to releasing its own content, Roku has partnered with Paramount+, Lionsgate, AMC Networks, and Discovery+ to bring more offerings to customers, and will it add new programming, including the Miss Universe pageant, on the Roku Channel this year.

Citing Nielsen data claiming that streaming TV time surpassed cable TV usage for the first time in 2022 in the United States, Roku also plans to release its own smart TVs this year, an evolution of its previous strategy of licensing its software to third-party TV makers.