Is OnePlus trying to do too many things at once?
Yes, global smartwatch shipments are growing like crazy, which may lead you to draw false parallels with the smartphone market of 2014. The main difference is every mobile device vendor’s numbers were going up five or six years ago, unlike what’s currently happening in the Apple-dominated smartwatch market. OnePlus can’t possibly hope to compete with Apple in terms of life-saving wrist functionality or afford to spend as much time as Samsung developing its own software platform and extensive product portfolio from scratch.
Instead, if a OnePlus Watch is indeed coming next year, it will most definitely do so running Wear OS, battling for the industry’s scraps with all those great but largely obscure Fossil-made devices. You could argue that the company needs to enter the arena while there’s still room for newcomers, but I think the resources would be better used elsewhere, at least for the time being.
Focus on the OnePlus 8 lineup first and foremost
Leaked OnePlus 8 Pro renders
With an ever-expanding smartphone family comes ever-expanding responsibility. Especially when you’re working hard behind the scenes to achieve US carrier ubiquity. If you’ve ever wondered why Verizon doesn’t carry a lot of handsets from smaller brands, it’s not only because the nation’s largest wireless service provider doesn’t like said brands. It’s also because getting a phone certified for Big Red use (not to mention getting Verizon to actually sell a product in its stores) is a notoriously difficult and time-consuming process for companies not named Apple, Samsung, LG, Motorola, or Google.
So, yes, if the OnePlus 8 Pro is indeed headed for Verizon, the company might want to keep the unnecessary distractions to a minimum. Especially if T-Mobile and Sprint (or the “New T-Mobile) are also supposed to release the same 5G-enabled device, which is almost certainly the case. Speaking of the OnePlus 8 lineup, I can’t help but wonder if we really need both a “regular” and a Pro variant when the two are so similar according to all that recent gossip. Granted, the OnePlus 8 Pro could be a little too pricey to fly solo to stores, but…
Less is often more
Leaked renders of a possible OnePlus 8 Lite
It’s not always easy to pinpoint what makes a company successful in a cut-throat industry like the one OnePlus joined back in 2014, but in this particular case, it’s pretty obvious one of the big reasons why the small outfit made such huge and rapid progress was its tight and laser-focused product portfolio. But after switching from a single-model to a two-variant yearly release schedule in 2016, OnePlus unveiled no less than four main handsets in 2019.
The number is even larger if you separately consider all the 5G-capable and McLaren-branded subvariants, and yet the company reportedly plans to further extend its lineup in 2020. A OnePlus 8 Lite may not sound like a bad idea given the gradual price hike of the company’s high-end phones in the last couple of years, but the previous mid-range effort was such a colossal flop that its sequel (of sorts) caught us completely off guard when it leaked a few weeks ago.
A lot has changed since the OnePlus X, of course, but now brand dilution is threatening to become a real problem. An exceedingly fragmented product roster can make the OnePlus name lose its charm in the eyes of long-time hardcore fans, not to mention other possible unintended consequences of such a move, like mediocre software support. OnePlus is already fumbling its Android 10 updates after doing a stellar job rolling out Pie goodies for eligible devices, and something tells me things will only get worse if the company starts cranking out new phones every few months or so.
Keep your AirPods rival simple
The OnePlus Bullets Wireless 2 are (obviously) not true wireless earbuds
Unlike the OnePlus Watch, I don’t think releasing a true wireless version of the OnePlus Bullets earphones in 2020 is a bad idea. The Bullets headphones are the main reason for that, existing for a while now in multiple editions, including with no wire to connect them to your handset. That means the company may not need to spend a lot of time and resources developing an AirPods killer, which obviously has to be affordable to stand a chance in an increasingly crowded and incredibly competitive market.
Ideally, OnePlus would take a page from Samsung’s playbook and bundle its sleek new Bullets with absolutely no wires with the 8 Pro at no extra cost, at least temporarily after launching the two products. If it does that, the company can probably expect to make a name for itself in an exploding market projected to get even bigger (much bigger, in fact) that’s also far easier to penetrate than the smartwatch segment. And no, OnePlus doesn’t need the fanciest design or most groundbreaking features for its first-ever true wireless earbuds to succeed. The simpler, the cheaper, the better.