Apple’s newest smartwatch is more expensive than what competition has to offer, but the wearable device has its market that seems to be growing every year. The cheapest Apple Watch Series 4 costs $400, but it doesn’t come with cellular functionality. If you want that feature as well, you’ll have to come up with at least $500 upfront.Luckily, Target is making the Apple Watch Series 4 (GPS+Cellular) more appealing than ever, as the US retailer offers the biggest discount we’ve been able to track to date. Until the end of the day, customers can purchase the Apple Watch Series 4 (GPS+Cellular) for as low as $425, which is $75 less than the price list.

There are a couple of other models that are discounted at Target, so make sure to check out the entire offering before deciding which one to buy. Beside getting a nice discount, customers will also receive free shipping with the purchase of the Apple Watch Series 4.

If you’re not sure whether or not it’s worth the money, you can go ahead and read our full Apple Watch Series 4 review for more details on the device, you’ll most likely find all the answers to your questions.