Amazon has just announced Amazon Music Live, a new series of weekly live concerts that will be streamed on Prime Video. The live concerts will air every week after Amazon’s Thursday Night Football series, which had 15.3 million viewers for its first exclusive game last month.

This new series of weekly music concerts shows that Amazon is getting serious about getting more live content to Prime Video. Amazon Music Live should also bring more exposure to Amazon Music, the company’s music streaming service that probably doesn’t get as much attention as Apple Music or Spotify these days.

“Whether you’re a sports fan waiting for the first football game of the week, or a music fan staying up late to hear the latest drop from your favorite artist, Thursday is the biggest night for entertainment,” said Kirdis Postelle, global head of artist marketing of Amazon Music. “With Amazon Music Live, we’ve created a new, can’t-miss series for fans to experience the most exciting new music together. For artists, this show represents a massive new stage to share their music with fans after Thursday Night Football—the biggest game of the week, airing live on Prime Video.”

Amazon Music Live will be hosted by hip-hop artist 2 Chainz, and concerts will be streamed from Los Angeles. Lil Baby, Megan Thee Stallion, and Kane Brown are the first announced guests for the series of weekly concerts that will kick off next week on October 27.

In addition to Amazon Prime Video, the live concerts will also be streamed live on the Amazon Music channel on Twitch. All concerts will also be available on demand for a limited time on Prime Video.

Tagged with Amazon, Amazon Music, Amazon Prime, Amazon Prime Video